Your Humor Isn't Harmless. It Exposes Your Values.
Edgy Humor, Empty Empathy: What Our Jokes About Children Quietly Reveal
February 12, 2025
Read on Medium →Experience · Leadership · Writing
The
Work.
10+ years building brands, breaking stories, and leading communities — from Silicon Valley tech ecosystems to Pakistan's most ambitious architectural startup.
Experience
Professional Journey
Independent · United States, Pakistan & Germany
Independent Multimedia Journalist & Tech PR Consultant
Leading the narrative on the Silicon Valley tech ecosystem through high-impact technical content, executive thought leadership, and on-ground multimedia journalism. Covering Pakistani-American tech founders, entrepreneurs, and community events across the Bay Area — including footage of a 2023 Fremont community rally that was embedded in a Dawn.com story.
Public Relations
Media Relations
Tech Journalism
Field Reporting
Executive Thought Leadership
Content Strategy
Notable Coverage
GDC × Pakistan Tech (PSEB)2025 · San Francisco
Embedded journalist for Pakistan's 60+ delegation at Game Developers Conference — full playlist of studio founder interviews.
OPEN Silicon Valley Annual Forum2024 · Silicon Valley
Official on-ground interviewer — Pakistani-American entrepreneurs, engineers, and community leaders.
The Glassworker — Berkeley Screening Coverage2024 · Berkeley, CA
Captured audience reactions at a special screening in Berkeley — Pakistan's first hand-drawn animated feature and its official Oscar submission.
Charlie Hebdo — Field Reporting from IslamabadJanuary 2015 · Pakistan
Early career field report for international media from Islamabad covering the Charlie Hebdo aftermath and Pakistani public response.
Community Reporting — Fremont, CA2023
Her footage of a 2023 Fremont community rally was embedded in a Dawn.com story.
NUSTIAN USA · San Francisco Bay Area
NUSTIAN USA
Trustee2025 — Present
Governance and strategic direction for a network of 1,500+ US members, part of a 30,000+ global NUST alumni community.
Vice President, CommunicationsJul 2023 — Jul 2025 · 2 yrs
Orchestrated global communications and digital strategy. Launched Instagram series, redesigned website, ran record-breaking Ramadan campaigns, and co-led the 2024 NUSTIAN Forum welcoming ambassadors and entrepreneurs.
Manager, Social Media & PRJan 2018 — Jun 2023 · 5 yrs
Architected the organisation's entire digital footprint — launching all social platforms and establishing cohesive communication policies from the ground up.
StorytellingFundraisingDigital StrategyBrand IdentityCommunity Building14+ Skills
A-Sqr Architects · Co-founder · Full-time · San Francisco Bay Area
Co-founder — Marketing & Business Development
Co-founded and led all marketing and business development for A-Sqr Architects from inception. Built brand communications, led client acquisition, and secured high-profile fine dining restaurants and premium café clients — establishing the startup as a recognized design firm in the Bay Area.
Co-FounderBusiness DevelopmentMarketing StrategyTalent ManagementFine Dining ClientsPremium Café Clients
Leadership Spotlight
7 Years.
3 Roles.
One Community.
Joined NUSTIAN USA in 2018 as a volunteer with no digital presence established. Over seven years, rose from building the organisation's social media from scratch to leading its entire global communications strategy — and now serving as Trustee.
Key achievements: "Not So Mundane Monday" Instagram series, record-breaking IWD brunches in Silicon Valley, multi-platform Ramadan fundraising, full website redesign, and co-leading the 2024 Annual Forum.
8yr
Total with NUSTIAN
since 2018
since 2018
3
Progressive
Roles
Roles
1.5K+
STEM Professionals
Served
Served
NOW
Serving as
Trustee 2025–
Trustee 2025–
Writing
Published on Medium
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Medium Profile
@zahrasundas
Media Ethics · Culture
Philosophy · Society
The Philosophy of Sacrifice
How autonomy reshapes the meaning of giving
January 18, 2025
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More Writing
Writer and media researcher at the intersection of culture, communication, and lived experience.
New essays published regularly. Trained in journalism and public relations.
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4 original interview series, ground reporting from Pakistan and the US, academic journalism from Germany, film coverage, Shorts, and press features — all in one place.