Tech PR & Communications Strategist · Journalist · Researcher
Sundas Zahra
Stories that cross borders.
Strategies that open doors.
A journalist, researcher, and communication consultant with a global perspective — educated and having worked across the United States, Germany, and Pakistan. Fluent in five languages. Based in the San Francisco Bay Area.
San Francisco Bay Area, CA
Coverage & collaborations
Dawn.comGDC San FranciscoPSEB · Tech Destination PakistanOPEN Silicon ValleyOPEN GlobalNUSTIAN USA
About
A Voice Without Borders.
Bridging cultures, industries, and ideas through the power of communication.
An experienced researcher and freelance journalist with a global perspective. My experience spans working as a PR expert for non-profits and higher education — crafting press releases, MOUs, networking events, and social media strategies. From 2023 – 2025, I served as VP Communications & Digital Strategy Lead for NUSTIAN USA, overseeing communications strategy for a nationwide Pakistani-American network.
I host four original interview series covering Pakistan's tech ecosystem and Silicon Valley leaders. My field reporting has been featured on Dawn.com, and I've covered Pakistan's presence at GDC, OPEN Silicon Valley, and global entrepreneurship summits.
MS Journalism
Ohio University · Athens, OH
MA Global Mass Communication
Leipzig University · Leipzig, Germany
BS Mass Communication / Media Studies
National University of Sciences & Technology (NUST) · Islamabad
Expertise
What I Bring to the Table
From newsrooms to boardrooms — combining editorial precision with strategic communication to help organisations tell better stories.
Journalism & Reporting
Hard news, investigative features, photo and digital journalism. Field reporting from the US diaspora featured on Dawn.com and major Pakistani media.
PR & Communications
Press releases, media kits, and crisis communication for non-profits, higher education, and community organizations.
Social Media Strategy
Multi-platform campaigns for corporations and community organizations. Built "Not So Mundane Monday" and record-breaking Ramadan campaigns for NUSTIAN USA.
Interview & Video Series Host
Hosts four original YouTube series covering Pakistani-American tech leaders, the gaming industry at GDC, OPEN Silicon Valley, and NUSTIAN USA alumni.
Research & Writing
Academic and applied research across media, communication, and culture. Published on Medium exploring media ethics, philosophy, and cultural commentary.
Cross-Cultural Communication
A rare ability to connect with audiences across continents. Five languages enable authentic storytelling that transcends cultural and linguistic barriers.
Leadership
VP Communications &
Digital Strategy Lead, NUSTIAN USA
2023 – 2025 · A nationwide Pakistani-American network of NUST alumni.
Joined NUSTIAN USA as a volunteer in 2018 and rose to lead the organization's entire communications and digital strategy — shaping how a nationwide network told its story, elected Vice President in 2023.
Built the brand from the ground up: launched new Instagram series, redesigned the website, ran multi-platform Ramadan campaigns with record-breaking donations, and co-led the 2024 NUSTIAN Forum welcoming ambassadors and entrepreneurs.
2018 – 2025
Communications
Ramadan campaigns
Women's Day brunches
Languages
Five Languages, One Voice.
Language is more than communication — it's access. Proficiency in five languages allows me to report authentically, build trust across cultures, and tell stories others simply can't reach.
English
Fluent
Urdu
Native
German
Proficient
Arabic
Conversational
Hindi
Conversational
Global Footprint
Studied & Worked Across 3 Continents.
From Silicon Valley storytelling to the lecture halls of Leipzig and the newsrooms of Islamabad — a career built across three continents.
North America — United States 🇺🇸
MS Journalism, Ohio University (Athens, OH) · Career in the San Francisco Bay Area
Europe — Germany 🇩🇪
MA Global Mass Communication, Leipzig University
Asia — Pakistan 🇵🇰
BS Mass Communication, NUST Islamabad · Early-career field journalism
Contact
Let's Tell Your Story.
Ideas, projects, branding, media outreach — if it needs the right words and the right strategy, I can help.
Location
San Francisco Bay Area, CA
Book a Call
Free 20-min consult — pick a timeX / Twitter
@SundasZahraMedium
medium.com/@zahrasundas✓ Thank you — your message has been sent. I'll get back to you shortly.
Prefer email? Write to info@sundaszahra.com