Journalist · Researcher · Communication Consultant
Sundas
Zahra
Stories that cross borders.
Strategies that open doors.
A researcher, journalist, and communication consultant with a global perspective — having studied and worked across Pakistan, the United States, Germany, and Italy. Fluent in 5 languages. Based in the San Francisco Bay Area.
San Francisco Bay Area, CA
About
A Voice
Without
Borders.
Bridging cultures, industries, and ideas through the power of communication.
An experienced researcher and freelance journalist with a global perspective. My experience spans working as a PR expert for non-profits and higher education — crafting press releases, MOUs, networking events, and social media strategies. From 2023–2025, I served as VP Communications for NUSTIAN USA, overseeing communications strategy for a nationwide Pakistani-American network.
I host four original interview series covering Pakistan's tech ecosystem and Silicon Valley leaders. My field reporting has been featured on Dawn.com, and I've covered Pakistan's presence at GDC, OPEN Silicon Valley, and global entrepreneurship summits.
BS Mass Communication / Media Studies
National University of Sciences & Technology (NUST) · Islamabad
MS Journalism
Ohio University · Athens, OH
MA Global Mass Communication
Leipzig University · Leipzig, Germany
Expertise
What I Bring
to the Table
From newsrooms to boardrooms — combining editorial precision with strategic communication to help organisations tell better stories.
Journalism & Reporting
Hard news, investigative features, photo and digital journalism. Field reporting from the US diaspora featured on Dawn.com and major Pakistani media.
PR & Communications
Press releases, media kits, and crisis communication for non-profits, higher education, and community organizations.
Social Media Strategy
Multi-platform campaigns for corporations and community organizations. Built "Not So Mundane Monday" series and record-breaking Ramadan campaigns for NUSTIAN USA.
Interview & Video Series Host
Hosts four original YouTube series covering Pakistani-American tech leaders, gaming industry at GDC, OPEN Silicon Valley, and NUSTIAN USA alumni.
Research & Writing
Academic and applied research across media, communication, and culture. Published on Medium exploring media ethics, philosophy, and cultural commentary.
Cross-Cultural Communication
Unique ability to connect with audiences across continents. Five languages enable authentic storytelling that transcends cultural and linguistic barriers.
Leadership
VP Communications,
NUSTIAN USA
2023 — 2025
Served two years as Vice President of Communications for NUSTIAN USA — a nationwide Pakistani-American network of NUST alumni. Joined as a volunteer in 2018 and rose to lead the organization's entire communications vision.
Built the brand from the ground up: launched new Instagram series, redesigned the website, ran multi-platform Ramadan campaigns with record-breaking donations, and co-led the 2024 NUSTIAN Forum welcoming ambassadors and entrepreneurs.
since 2018
Communications
Ramadan campaigns
Women's Day Brunches
Languages
Five Languages,
One Voice.
Language is more than communication — it's access. Proficiency in five languages allows me to report authentically, build trust across cultures, and tell stories others simply can't reach.
English
Fluent
Urdu
Native
German
Proficient
Arabic
Conversational
Hindi
Conversational
Global Footprint
Studied & Worked
Across 3 Continents.
From the media landscape of Islamabad to the academic rigor of Ohio and the cosmopolitan pulse of Leipzig. Currently at the heart of Silicon Valley storytelling.
Contact
Let's Work
Together.
Whether you're looking for a skilled journalist, a strategic communication partner, or a multilingual researcher — I'd love to hear about your project.
Location
San Francisco Bay Area, CA
info@sundaszahra.com
linkedin.com/in/journalismus
X / Twitter
@SundasZahra
Medium
medium.com/@zahrasundas